This report details the results of an experimental survey of more than 6,500 Britons that explores the extent to which values-based messages and narratives affect attitudes about child maltreatment and support for relevant policies. The experiment demonstrates the power of the value of Social Responsibility to move attitudes and policy support about these issues in productive directions. It also describes how this value is particularly powerful when paired with facts about child maltreatment and discussion of effective solutions.

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