Report / Sep 17, 2015
"O Clima Está Quente, Né?": Justaposições E Distanciamentos Entre Público e Especialistas Brasileiros Sobre As Mudanças Climáticas
By Michael Baran, Guilherme Heurich, Julia Sauma, Paula Siqueira
"O Clima Está Quente, Né?": Justaposições E Distanciamentos Entre Público e Especialistas Brasileiros Sobre As Mudanças Climáticas
DOWNLOADThis report, in Portuguese, lays the groundwork to reframe the public debate on climate change by comparing how experts and members of the public in Brazil talk and think about climate change. Drawing on qualitative interview data, it details a set of key communications challenges and presents initial strategies that advocates can use to overcome these challenges.