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FrameWorks UK
Report

How Do Other Fields Think About Narrative? Lessons for Narrative Change Practitioners

This report offers eight lessons about narrative—provided by luminaries in marketing and advertising, entertainment media/narrative arts, psychoanalysis, and technology—which can be applied to enrich narrative change work.
Authors
Mia Aassar , Andrew Volmert , Lindsey Conklin
Published
September 27, 2021
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We looked beyond the usual fields consulted, tapping luminaries from ​​marketing and advertising, entertainment media/narrative arts, psychoanalysis, and technology to understand what they had to tell us about narrative. Their insights offer eight lessons that activists, advocates, researchers, and strategists can apply to enrich and enhance their work to change harmful narratives.

Countries
United States
Partners
Bill & Melinda Gates Foundation

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