The way in which health professionals and advocates talk about vaccination can impact how people think, feel and act when it comes to supporting vaccination programmes, and to taking up vaccines for themselves and their families.

This report is designed to help those who communicate about vaccines and vaccination in the UK. The report maps the ways in which organisations currently communicate about vaccines and vaccination.

It then analyses how these communications are likely to affect public thinking and whether they help, or hinder, efforts to increase vaccination.

View Resource on FrameWorks UK site