Bec Sanderson

Bec Sanderson is a Director of Research at FrameWorks Institute. Before joining the team in 2022, Bec worked for ten years in framing research, mostly in the UK and Europe. She was Research Lead at the Public Interest Research Centre for eight of those years and then a consultant supporting non-profits, charities and grassroots campaigners with evidence-based reframing strategies. She has led mixed-methods research on climate justice, anti-racism, and LGBTQIA+ equality. One of her areas of expertise is in values, and applying the Schwartz values model to communications. Working with the Common Cause Foundation she investigated the connection between perceptions of other people’s values and civic engagement, publishing on this in Frontiers in Psychology, and she was a contributing author to the Springer book Values and Behavior: Taking a Cross Cultural Perspective.  Her work has also been featured in The Guardian, Vice and The Psychologist magazine. She holds an MA in Psychology and Philosophy from the University of Edinburgh.