Staff
Ishita Srivastava
Vice President of Cultural Strategy
she/her
Ishita Srivastava is a cultural strategist, narrative change practitioner, and multimedia producer with 15 years of experience working at the intersection of social justice movements and culture. As the Vice President of Cultural Strategy at FrameWorks, Ishita will be using FrameWorks’ research to develop strategy focused on leveraging media, communications, art, and pop culture to shift cultural mindsets in ways that make societies more just and equitable.
Ishita believes in the power of art and storytelling to move hearts, minds and attitudes in a way that transforms culture and creates lasting social change. Over the years, Ishita has brought her background in cultural studies and media production to the development and execution of culture and narrative change strategies that are grounded in attitude and mindset research, audience mapping and targeting, and product and narrative testing.
From 2017 to 2023, Ishita built the culture change department at Caring Across Generations to work across Hollywood, the advertising world, digital media, visual art, and documentary, leading to a significant shift in the national narrative around care and caregiving, especially after the start of the pandemic in 2020. Her work included launching a Creative Care Council of celebrities such as Bradley Cooper, Seth Rogen, and Meg Thee Stallion; collaborating with actor and producer Justin Baldoni to produce a video series called Man Enough to Care; and partnering with NBC to produce bonus content exploring themes of caregiving in the pathbreaking TV show, This is Us.
Ishita began her culture change journey at Breakthrough, where from 2010-2017, she produced content such as video games, animated series, and documentaries that worked to change attitudes and norms around gender and immigration in the United States.
Born and raised in New Delhi, she holds a BA in English literature from St. Stephens College (Delhi), a BA in media and communications from Goldsmiths College (London), and an MA in cinema studies and culture and media from NYU’s Tisch School of the Arts. Her MA thesis took the form of a documentary film, Desigirls, that examined the intersections of gender, sexuality and immigrant culture as it followed two women negotiating their varied and often fraught experiences as queer Indian women in New York City.
