New Resources Lay Out Strategy To Reframe Adolescent Substance Use

Experimentation with alcohol and drugs is assumed to be a rite of passage for young adults—something that is a natural part of growing up. This and other misperceptions about adolescent drug and alcohol use carry significant consequences for healthy development. To change these misperceptions—and build a healthier, stronger, society— the FrameWorks Institute developed two new reframing resources. The first—a research report—lays out an evidence-based strategy to increase understanding and shift public thinking. The second—a communications playbook—shows how advocates in the sector can apply recommendations in the research report to their communications practice.