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FrameWorks UK

External Articles

FrameWorks makes our research findings and framing advice widely available to the public through articles and stories in the media.

Showing 49 – 60 of 109

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Most of What We Think Works to Change People’s Behavior Doesn’t. Here’s What Does.

Knowing how people make sense of an issue allows communicators to make good decisions, tap into productive patterns of thinking, and steer clear of understandings that make it hard for people to...
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It’s time to change the climate disaster script. People need hope that things can change.

The climate story must balance talk of urgency with hopeful and creative ideas if we are to inspire positive change
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The hardest part of being a parent has nothing to do with raising kids

Empirical research conducted by the FrameWorks Institute, in partnership with the Parenting Research Centre, shows that effectively communicating about parenting and parenting support programs...
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3 Narratives that Stymie Social Change and What We Can Do about It

These three interrelated cultural models derail public thinking and block the efforts of social change advocates: Individualism, Fatalism, and Us-vs.-them-ism.
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Shutdowns have lasting damage

When the federal government shuts down, many problematic repercussions follow. But there is another, more insidious effect of shutdowns: They hurt Americans’ views of government, of the public...
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Philanthropy’s Ripple Effect: When Funders Seed a Field

When we celebrate the momentum toward universal access to Pre-K, we need to remember that this too has been the result of years of advocacy and hard work.
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Entering Climate Change Communications Through the Side Door

Advocates can make progress on polarized issues by finding new ways into engaging people in different perspectives, rather than trying to knock down the front door with a barrage of facts.
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What Rural America Can Teach Us About Civil Society

Studies by the Frameworks Institute have shown that most non-rural dwellers perceive rural America as either one large, poorly educated and impoverished backwater (a rural dystopia as in the film...
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Framing for the Long Term

Do narratives about young leaders limit the power of social movements? Mackenzie Price, a senior associate at FrameWorks, explores this question in a new column in Nonprofit Quarterly.
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Reframing America’s Opioid Epidemic to Find Solutions

Framing the opioid epidemic as a crisis and an individual problem obscures the power of prevention and society’s role in promoting it.
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Understanding Culture is Key for Social Change Advocates

How can nonprofit advocates do more to get their messages right? By understanding the culture we live in and how it affects the messages we spread.
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Reframing Aging: Growing “Old at Heart”

Describing aging as “building momentum” helps people see how experience and wisdom enables older people to improve their communities.