Time for change: Framing to move minds

Nat Kendall-Taylor, Ph.D., noted that COVID-19 has forced many people to question their fundamental understanding of how the world works. Dr. Kendall-Taylor is CEO of Frameworks Institute, a non-profit research firm that studies the public’s understanding of important social issues and how best to frame those issues for effective communication. He described the value of using explanatory language to talk about complex topics, including patient safety and inequities in health care.