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Video / Jul 29, 2024

Lead with the Value of Dignity: Explain the Frame, Episode 1

In this episode, we’ll walk you through our recommendations on how to communicate about health issues that affect some groups more than others.

By leading with values, we shape how people respond to and understand the ideas that follow. But knowing where to begin can be daunting, especially when there are hundreds of widely-held values to choose from. For example, when talking about health disparities, values like equity are often considered distracting or taboo, but leading with the value of dignity can be a powerful and effective way of helping people better understand the health issues that affect some groups more than others.