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Toolkit

Talking Food Systems

included in this toolkit are new applications materials, based on the research findings, that can help engage the public in understanding food policies, potential reforms and solutions to pressing problems.

Introduction

Welcome to Talking Food Systems, a toolkit composed of research on how Americans think about the food we eat, the way it is produced and delivered, and the policies that affect it. Also included are new applications materials, based on the research findings, that can help engage the public in understanding food policies, potential reforms and solutions to pressing problems. This toolkit was developed by the FrameWorks Institute for the W. K. Kellogg Foundation’s Food and Society Program. Standard rules governing citation and intellectual property usage apply.

Message Memo

Framing the Food System

This MessageMemo distills insights from a set of related studies. It recommends ways to communicate more effectively about the food system, obesity, and related issues.

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Simplifying Models in Action

Talking Food Systems Using Simplifying Models: A Trigger Video

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Toolkit File

How to Use the Simplifying Model

We provide some concrete examples of how communicators can make use of the simplifying model that emerged from the framing research. But first, we will take a moment to review why the model is...

Applications

In these materials, FrameWorks offers specific examples of research-based communications.

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FAQs

These are not intended as “the right answers” to questions you might be asked, but as illustrations of how to work with themes that research has proven to be effective, and how to turn...

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Toolkit File

Talking Points

The following is meant to serve as an outline of the critical points that emerge from the framing research. It can be used as a checklist of options for translating specific messages into the new...

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Toolkit File

Sample Speech

The following imaginary speech was developed to demonstrate how the framing research might be incorporated into a routine opportunity to engage local business leaders in a conversation about the...

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Toolkit File

Sample Editorial

The following imaginary guest editorial is intended as an example of incorporating the framing research into a standard media format, in the form of an op-ed.

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Toolkit File

Sample Radio Interview

The following imaginary radio interview is offered as a template for exploring how the conversation about food can be redirected to elevate the importance of food systems and effective reforms....

Research

Report

Digesting Public Opinion: A meta-Analysis of Attitudes Toward Food, Health and Farms

This report identifies public opinion in relevant issue areas related to Food and Health.
Report

Not While I’m Eating: How and Why Americans Don’t Think About Food Systems

Findings from the TalkBack Testing.
Report

Harmful and Productive Patterns in Newspaper Representations of Food Systems

This analysis, funded by the W. K. Kellogg Foundation and building on previous research on how Americans think about food systems, examines the ways in which the topic is presented to readers,...
Report

All Trees and No Forest: How Advocacy Paradigms Obscure Public Understanding of the Food System

In this supplementary memo, we consider the understandings that expert advocates bring to the subject, how those understandings shape their communications, and the likely impacts of these...
Media

The Food Chain: Linking Private Plate to Public Process

An analysis of qualitative research exploring perceptions of the food system.
Report

Conceptualizing US Food Systems With Simplifying Models

Findings from TalkBack testing.
Report

Upside Down Fate: Analysis of a Priming Survey Exploring Views of the Food System

This report summarizes findings of a national telephone survey of 3,294 adults conducted for the Frameworks Institute in March 2006 to determine the effects of various conceptual frames on...
Issues
Health
Countries
United States
Partners
W.K. Kellogg Foundation