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Changing the conversation on social issues.

FrameWorks collaborates with storytellers, organizations, and coalitions to shift mindsets, change systems, and create a more just world.

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Government and Democracy / article

The Great Unrigging
Why are Americans so mad? In this new animated video, we begin to answer that question as we walk through the system is rigged mindset: what it is, where it comes from, and how we can speak to it in ways that pave the way for systemic change. This video was produced in collaboration with …

OUR issue areas

FrameWorks produces leading research and resources on Child Development, Health, Economic Justice, Government and Democracy, Racial Justice, Aging, and more.

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Access a Wealth of Framing Resources & Insights

Key Initiative

Culture Change Project

The Culture Change Project is a multi-year investigation into American culture. Is it changing? Are our patterns in thinking shifting in the midst of so much social and political upheaval? How can cultural shifts inform how progressives communicate about important issues?

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About Us

Get to Know FrameWorks

Our Approach

We study public mindsets and narratives about important social issues—and how to move them in ways that create a more just and equitable world.

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Our People

We are linguists, sociologists, political scientists, psychologists, anthropologists, narrative experts, cultural strategists, and communications professionals.

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Partner With Us

We work with our partners to explore complex social issues, solve framing challenges, and build more effective narratives that change systems for the better.

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Impact Stories / Effective Framing in Practice

Impact Story

Changing the Story: How 20 Years of Framing Shaped Public Thinking about Child Wellbeing

2024 Annual Impact Report
Impact Story

2024 Annual Impact Report

Impact Story

Impact Spotlight: Framing Child Wellbeing

Impact Story

Impact Spotlight: Aging and Ageism