In the United Kingdom, the public narrative about poverty is inaccurate—and corrosive. The FrameWorks Institute is exploring how to reframe the issue so the public has a better understanding of it.
The British public has narrow understandings of the causes and consequences of homelessness, which is reinforced by the stories told by media and advocacy organizations. The Frameworks Institute is studying ways to reframe the issue to build support for solutions.
Getting Below the Surface: Mapping the Gaps between Expert and Public Understandings of the Ocean and Marine Conservation in the United Kingdom. This study explores expert and the UK public views of the ocean and marine conservation and “maps the gaps” between them. It includes strategic communications recommendations that environmental advocates can use to reframe ocean issues.