Welcome to Talking About Children’s Oral Health — a toolkit compendium of materials on how Americans think about children’s oral health, and how to increase public support for policies and programs that support children’s oral health.

This toolkit includes a variety of application materials, that are designed to reflect the research findings. Using these templates to build communications can help engage the public in understanding children’s oral health in a deeper way, thereby improving the public conversation and decision-making about this issue.

FrameWorks has also developed Watch Your Mouth, a public awareness campaign for coalitions wishing to advance children’s oral health in their communities and states. For more information about this campaign, contact us at: info@frameworksinstitute.org.

This toolkit was developed by the FrameWorks Institute for the DentaQuest Foundation.

Message Memo



This section provides a variety of framing tools intended to help advocates understand and apply the research findings and recommendations on how to talk about children’s oral health.

Key Framing Guides