Welcome to Shifting Gears on Juvenile Justice—a collection of framing research, recommendations, and sample communications.
This toolkit is designed to help reformers and advocates in the juvenile justice field increase public understanding of:
This toolkit, sponsored by the Annie E. Casey Foundation, models how to frame the juvenile justice system and related issues as important policy fields and matters of public concern. The toolkit demonstrates how to apply the FrameWorks Institute’s evidence-based recommendations for communicating with average Americans about these issues in ways that build public understanding and support. The kit’s materials include:
For 15 years, FrameWorks Institute research has demonstrated that effective communications can help activate the public’s engagement with complex social issues—such as the approaches to youth crime issues that will reduce the number of youth who enter the system and to improve outcomes for those who do. This toolkit is based on the findings of fifteen years of multi-method social science research on child and youth development that queried the thinking of more than 80,000 Americans and three years of research on criminal justice and public safety that queried more than 10,000 Americans; the research included expert interviews, literature reviews, peer discourse sessions, on-the-street interviews, large-scale surveys and usability trials. For more on the evidence base that informs the recommendations in this toolkit, visit our website.
New to framing? These materials offer a succinct overview.
Just want the gist? Start here.
Want more to go on? Here’s the full analysis.
Public thinking is like a swamp – and it can be hard to get your messages through. With a map, you can navigate it.
Useful guides to keep communicators on frame.
Discover the research and analysis that informs our messaging strategy when faced with tough questions.
These materials model how to apply the tested frame elements to your social media communications. Use them as templates or as ready-to-go pieces. They can be adapted to local contexts (by adding, for example, program-specific information) or restructured for a variety of media (for instance, by repurposing the sample blog post as talking points or an op-ed).
Blog posts provide an opportunity to influence public discourse by introducing a reframed perspective to the online community.
Even micro-messages can be opportunities to frame your communications more effectively.
Compares expert and public perspectives on the criminal justice system, identifying specific opportunities for bringing a more progressive view of justice into public thinking and discourse.
A Communications Analysis of Peer Discourse Sessions on Public Safety and Criminal Justice Reform. Reports on small group discussions on criminal justice and juvenile justice, and recommends that juvenile justice advocates include more discussion of child and adolescent development in their advocacy communications.
Analyzes communications materials from influential criminal justice organizations, identifies their dominant narratives, and recommends specific shifts in framing strategies.
Recommends a set of rigorously tested reframing tools that have been shown to overcome the conceptual challenges faced when talking about criminal justice reforms. Includes video data of ordinary Americans thinking and talking differently after exposure to reframed communications.
Reports on an experiment that found that a combination of the Value Pragmatism and data on disproportionate racial impacts is the most powerful way to use data to make the case for reform.
Details the development and testing of two metaphors that help advance understanding of structural problems in U.S. justice responses and build a sense of both urgency and agency when it comes to tackling reform.