Welcome to Reframing Public Health Informatics—a collection of evidence-based framing recommendations and sample communications designed to help the public health workforce talk about informatics – what it is, how it works, and why its contributions are so important to achieving the goal of improved population health.
Informatics touches nearly every subfield of public health, but the discipline is often invisible to public health professionals – even though their work benefits from the innovations in data collection and information sharing that informatics brings to the field. Because informatics is not well known by professionals who are not experts in the field, it can be difficult to communicate about what informaticians do and how their work supports public health. It also makes it challenging to recruit and develop a public health workforce that fully incorporates informatics expertise. The purpose of this toolkit, therefore, is to facilitate more productive communication about public health informatics.
The FrameWorks Institute conducted this work on behalf of the Public Health Informatics Institute (PHII), a program of the Task Force for Global Health, with support from the Centers for Disease Control and Prevention. We also wish to thank the Georgia Department of Public Health and the National Association of County and City Health Officials (NACCHO) for their contributions to this project.
This toolkit includes:
This toolkit is intended to be used by anyone interested in communicating about informatics, and in particular, it can be used by public health professionals who work in:
For 15 years, FrameWorks Institute research has demonstrated that effective communications can help activate the public’s engagement with complex social and scientific issues. Our approach seeks to find ways of explaining an issue that can build a broad base of public will for an issue, identifying frames that can build engagement and understanding. To learn more about the approach to reframing that informs this toolkit, visit our website.
This toolkit was supported through cooperative agreement no. U38OT000216-2
from the Centers for Disease Control and Prevention (CDC).
New to framing? These materials offer a succinct overview of how to talk about public health informatics.
Take a quick tour of communications themes to avoid, compared with alternatives to advance.
It can be hard to get your messages through. With preparation, you can head off challenges.
Useful guides to stay on frame.
These materials model how to apply the tested frame elements to your communications.
Download these editable, customizable PowerPoint slides to use in presentations about public health informatics.
Follow the steps to reframing a grant application narrative in this “before and after” example.
Download these Explanatory Metaphor GIFs to use in your communications.