Welcome to Framing Environmental Health—a collection of framing research, recommendations, and sample communications.
This toolkit is designed to help voices in the environmental health sector increase public understanding of
This toolkit, sponsored by the American Public Health Association with support from the Centers for Disease Control and Prevention, is designed to help environmental health professionals to frame environmental health and related issues as important policy fields and matters of public concern. The toolkit models how to use the FrameWorks Institute’s evidence-based recommendations for communicating with average Americans about these issues in ways that build public understanding and support.
The kit’s materials include:
For 15 years, FrameWorks Institute research has demonstrated that effective communications can help activate the public’s engagement with complex social issues—such as the environmental health policies and practices necessary to protect public health in the face of climate-related and other changing environmental conditions. This toolkit is based on the findings of four years of multi-method social science research that queried the thinking of more than 4,500 Americans and included expert interviews, literature reviews, peer discourse sessions, on-the-street interviews, large-scale surveys and usability trials. For more on the evidence base that informs the recommendations in this toolkit, visit our website.
Why does the environmental health field need a framing strategy, and what does this communications research have to offer the field? These two pieces offer an overview.
Just want the gist? Try this article. It’s also ideal for sharing with colleagues.
Want more to go on? Explore this Message Memo, which synthesizes the research and its key implications. See multimedia report.
Listen in as senior researchers offer guided tours of communications research on EH
Useful guides to keep communicators on frame.
Visual summary of relevant findings from cultural models research.
See how communications can backfire.
Stay on message in the face of tough questions.
Models of how to put the frame elements into action
Animations make it easy to add tested metaphors to your communications
This short explanatory animation explains how the work of Environmental Health often happens out of sight by a Ground Crew who ensure that we live in healthy built environments.
Dig deeper into the evidence base that informs this toolkit
This report lays the groundwork for the larger reframing project by comparing expert perspectives on environmental health with those of average Americans. Data from interviews with both expert and lay informants were compared to examine gaps in understanding that can ultimately be addressed through strategic communication strategies.
This report analyzes media coverage of the field of environmental health. Dominant media frames in narratives related to environmental issues are compared to expert narratives and public thinking on environmental health. Data includes relevant stories from newspapers across the country, television broadcasts, and news-oriented blogs collected between January 2010 and January 2012.
This report details the findings from an experimental survey of 2,600 registered voters designed to identify values that elevate public support for the environmental health field and its work. Of five values tested, Fairness Across Places proved highly effective in bridging gaps between expert and public understandings about environmental health.
This report presents the results of qualitative and quantitative research designed to develop two Explanatory Metaphors—Upstream Environments, Downstream Health and Ground Crew for Environmental Health—that help the public to think more productively about the scope and importance of environmental health work.