Welcome to Talking About Children’s Mental Health– a toolkit compendium of research on how Americans think about children’s mental health, and how to increase public support for policies and programs that support children’s mental health. This toolkit was developed by the FrameWorks Institute with funding from the Center on the Developing Child at Harvard University.

Included in this toolkit are applications materials, based on the research findings, that can help engage the public in understanding children’s mental health, thereby improving the public conversation and decision making about this critical issue.

It’s important to note that this toolkit will be most effective when used in conjunction with recommendations from our extensive body of work on early child development.

Message Memo


This section provides a variety of framing tools intended to help advocates understand and apply the research findings and recommendations on how to talk about children’s mental health.

Key Framing Guides.