Sponsored by the Californians Dedicated to Education Foundation in support of the California CCSS Campaign.
Welcome to Explaining Common Core to Californians – a collection of framing research, recommendations, and sample communications designed to help leading voices in California’s education sector increase public understanding of the kinds of instruction, assessment, and systemic supports needed to fulfill the potential of Common Core State Standards.
For 15 years, FrameWorks Institute research has demonstrated that effective communications can help activate the public’s engagement with complex social issues – such as the education reforms needed to meet the demands of a complex and changing world. This toolkit is based on the findings of the Core Story of Education initiative, a multi-method research project which queried the thinking of over 28,000 Americans and included a substantial sample of Californians. For more on the extensive evidence base that informs the recommendations in this toolkit, visit our website.
Useful guides to keep communicators on frame.
Download printable cards summarizing tested frame elements.
Review the key messages that are the campaign’s major themes.
Stay on message in the face of tough questions.
Visual summary of relevant findings from cultural models research.
These materials apply the tested frame elements to key communications moments in the academic calendar. They can be adapted to a local contexts (for example, adding local references or site-specific information) or restructured for a variety of media (for example, repurposing an editorial as a blog post or public remarks.)