Welcome to Talking About Early Child Development and Children’s Mental Health in Alberta – a toolkit compendium of research on how Albertans think about these issues, and how to increase public support for policies and programs that support healthy child development. This toolkit was developed by the FrameWorks Institute for the Alberta Family Wellness Initiative supported by Norlien Foundation.
Included in this toolkit are applications materials, based on the research findings, that can help engage the public in understanding child development and child mental health, thereby improving the public conversation and decision making.
- Message Memo This Message Memo summarizes the findings from our research in Alberta, and provides a communications map for improving the public's understanding of child development and children’s mental health, as well as how best to promote the solutions that scientists and policy leaders seek to advance.
- Trigger Video This video summarizes FrameWorks' research findings on the way Albertans think about Child Mental Health. It also outlines the various communications tools FrameWorks recommends advocates use when talking about Child Mental Health.
This section provides a variety of framing tools intended to help advocates understand and apply the research findings and recommendations on how to talk about early child development and children’s mental health in Alberta.
- Talking Points
A reminder of the key elements of the early child development frame for use in preparation for media interviews, editorial board visits, or other public communications.
- Frequently Asked Questions (FAQs)
Common questions about early child development and children’s mental health, with examples of effective and less-effective responses to each question.
- Sample Editorials
Two examples of how to apply the framing strategies on early child development and children’s mental health to the format of a guest editorial in a newspaper.
- Sample Letters to the Editor
Two templates for applying framing strategies to a Letter to the Editor format.
Key Framing Guides.
- Core Story of Development. A summary of the values, principles and simplifying models that together tell the core story of child development and children’s mental health in Alberta.
- Navigating the Swamp.
Graphic representations of the swamps of dominant patterns of thinking in Alberta about both early child development in general, and children’s mental health. This can serve as a reminder of the themes in public thinking that your communications should avoid.
- You Say/They Think – Handling Competing Frames. An analysis of a series of frame clashes, or what happens when you say one thing about early child development or children’s mental health, but Albertans think another.
- Basic Message Template – Early Child Development. The outline of a new frame for communicating about early child development in Alberta. The talking points, FAQs, and Sample Op-Ed in this toolkit show a variety of ways to apply this basic template.
- Basic Message Template – Children’s Mental Health. The outline of a new frame for communicating about children’s mental health in Alberta. The talking points, FAQs, and Sample Op-Ed in this toolkit show a variety of ways to apply this basic template.
- Notes on Levelness. Some additional considerations about using the Levelness simplifying model.