Welcome to Talking About Addiction — a toolkit compendium of materials on how Americans think about addiction, and how to increase public support for policies and programs ...
This toolkit includes a variety of application materials, that are designed to reflect the research findings. Using these templates to build communications can help engage the public in understanding addiction in a deeper way, thereby improving the public conversation and decision-making about this issue.
- Title (2005; revised 2011). This MessageMemo summarizes the findings from our research, and provides advocates and experts with a communications map for improving the public’s understanding.
This section provides a variety of framing tools intended to help advocates understand and apply the research findings and recommendations on how to talk about addiction.
- Talking Points
A reminder of the basic elements of the addiction frame for use in preparation for media interviews, editorial board visits, or other public communications.
- Frequently Asked Questions (FAQs)
Common questions about addiction, with examples of effective and less-effective responses to each question.
- Sample Opinion Editorials
Three examples of how to apply the framing strategies on addiction to the format of guest editorials in a newspaper.
Key Framing Guides
- Navigating the Swamp. A graphic representation of the swamp of dominant patterns of thinking about addiction. This can serve as a reminder of the themes in public thinking that your communications should avoid.
- You Say…They Think.
An analysis of a series frame clashes — you say one thing and the public thinks another — which shows how certain ways of framing addiction can get eaten in the swamp.
- Basic Message Template. The outline of a new frame for communicating about addiction. The Talking Points, FAQs and Sample Op-Eds in this toolkit show a variety of ways to apply this basic template.