To address this problem, FrameWorks investigated how the public thinks about mental health. Researchers found that most people strongly believe that mental health should not be stigmatized. Even so, stigma persists because of deep, underlying assumptions about health, self-control, personal responsibility, and “normalcy.”
Strategic framing has the power to change these assumptions. The study below shows how advocates can communicate in a way that destigmatizes mental health. Adopting these recommendations can build support for societal change and ultimately allow more people to get the care they need.
Beyond Awareness of Stigma: Moving Public Understanding to the Next Level (2017)
This report compares expert and public views of issues related to mental health and outlines the differences between them. It also offers recommendations that advocates can use to destigmatize mental health and shift public thinking in more productive directions.