In 2008, FrameWorks produced three papers that analyze how the American public thinks and talks about child nutrition. This research was developed for advocates who seek to improve the programs and policies important to child health and wellness that are included in the federal Child Nutrition and WIC Act. The reports that follow guide readers through common framing challenges and offer suggestions for improved messaging.
Support for FrameWorks' research and message development on Child Nutrition was provided by the W. K. Kellogg Foundation.
A Catalog of Potential Reframes for Child Nutrition (2008). This report provides advocates with a variety of possible reframes to be used when communicating about child nutrition. Recommendations are based on FrameWorks' previous research in such areas as: early childhood development, food systems, food and fitness, race, and the role of government.
Through A Glass Narrowly: Media Coverage of the Child Nutrition Act and Related Issues (2008). This report analyzes stories that were told in the media about or relevant to the Child Nutrition Act in 2004 and in 2008. This media content analysis identifies major themes found in print media coverage, with a particular focus on the effect specific messengers had on the stories that were told. The impact of these frames and messengers are analyzed and recommendations for improved communications strategies are made.
Framing and Reframing Child Nutrition (2008). This report examines the language used by advocates to communicate about the programs included in the Child Nutrition Act during the 2004 reauthorization and in subsequent years. Major themes of these communications are analyzed through the lessons of Strategic Frame Analysis™, FrameWorks' multi-method, multi-disciplinary approach to empirical research. Recommendations for improved communications strategies are made.