Advocates working to prevent and address fetal alcohol spectrum disorder (FASD) are facing a dilemma familiar to those who work on substance use issues. The public is aware of the problem, and even considers it important. Yet, public thinking also includes many unproductive assumptions and beliefs that complicate efforts to build support for evidence-based solutions. In turn, dominant views make prevention, diagnosis, early intervention, and treatment all the more difficult, as they dampen discussion about prenatal alcohol exposure among professionals, patients, and the public.
To talk about this issue in the public square, communicators need sound, reliable ways of raising a difficult topic. The FrameWorks Institute, in collaboration with Healthy Child Manitoba and with support from the Manitoba Liquor and Lotteries Corporation, is working to identify ways to reframe FASD so that conversation is more productive, hopeful, and solutions-oriented.
**NEW** Seeing the Spectrum: Mapping the Gaps between Expert and Public Understandings of Fetal Alcohol Spectrum Disorder in Manitoba (2017)
This report explores experts and public views of fetal alcohol spectrum disorder (FASD) in Manitoba and “maps the gaps” between them. It includes strategic recommendations that offer the FASD research and advocacy community an initial reframing strategy.